WhoYou

Company Stage
Scaleup
Partner
Deliverables
Design
Growth
Strategy

Introduction

WhoYou partnered with Hivory to define its market position and accelerate growth. Competing against global giants with limited budgets, we helped reposition the brand. Transforming a capable product into a confident, trusted digital identity leader built for impact.

The Problem

Despite being a powerful product, WhoYou struggled to articulate its value and stand out against well-funded global competitors. Its outdated brand and lack of inbound leads limited awareness and growth.

The Solution

We crafted a refreshed brand identity, strategic messaging, and a focused go-to-market plan to position WhoYou as a credible challenger, driving awareness, trust, and consistent inbound opportunities.

Technology Used

Hivory AI
We used Hivory AI to analyse the digital identity landscape, uncovering audience sentiment, competitor positioning, and whitespace opportunities to define a distinctive challenger position for WhoYou.
Meaning
Meaning, our reporting AI, was used to map the performance of brand and growth initiatives — consolidating campaign data into a single source of truth to guide smarter marketing decisions.
Webflow
We built a modern, high-performance Webflow site that embodies the refreshed brand, improves SEO, and gives the WhoYou team complete control over content, structure, and lead tracking.
N8N
Using N8N, we automated marketing workflows and lead routing — connecting forms, analytics, and CRM touchpoints to streamline follow-up and improve visibility across the funnel.

Results

4x

Increase in inbound leads

2x

Increase in Linkedin engagement

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